MAHINDRA AND MAHINDRA:
M&M’s automotive division manufactures and markets Utility Vehicles and Light Commercial Vehicles in India. With a market share in excess of 50 per cent, the M&M brand symbolises ruggedness, durability, reliability and is the leader in its segment.
In 2001, entrusted by M&M, SRP Group engineered a complete distribution logistics system and implemented an efficient Warehouse and Clearing & Forwarding facility in Ahmedabad. With three out of four M&M manufacturing plants located in the state of Maharashtra, SRP Group’s facility was carefully developed to be a strategic partner and a key facilitator for M&Ms long-term plans.
SRP Group took charge of the whole course of logistics service for this project and it currently operates through a 15 acre plot that stores upto 2000 vehicles during peak loads. This facility supports M&Ms annual domestic sales of more than 140,000 vehicles and manages distribution to a network of more than 275 dealers across the country.
During the last few years when M&M developed very rapidly, SRP Group not only greatly shortened response time and improved service quality, but also lowered the logistics cost of finished products for M&M. SRP Group’s efficient management of logistics won high regard from M&M and it continues to be a strategic player in its overall distribution network till date.