Tuscany (Toscana) is a Central Italian region, one which is filled with natural beauty and a long standing history. The Tuscan region comprises of its capital – Florence (Firenze), the Wine region of Chianti, Siena, making Tuscany a popular tourist destination that attracts millions of tourists every year. Tuscany is known for its landscapes, traditions, history, artistic legacy and its permanent influence on high culture. It is regarded as the birthplace of the Italian Renaissance and has been home to many figures influential in the history of art and science, Tuscany is also famous for its wines.
Geo Firias T.O. and Akqua Destinations (headed by Jilesh Babla) conducted the first major promotional event for Tuscany in Mumbai and Lavasa – November 2010, this event was supported by as also saw the participation of the Toscana Promotzione – Tuscany’s Tourism Promotion Body vide their representative Ivano Fucci. The other partners for this event were HCC (Hindustan Construction Company), Jet Airways, Westin Hotels & Travel Biz (one of India’s known Travel Media Houses). Chef Harpal Singh Sokhi (one of India’s most admired Chef’s) was part of the Tuscan Food Festival which was conducted in Lavasa & Mumbai.
The event was unique in its own as it involved various promotional strategies such as Tourism Road Shows, A Tuscan Food Festival (with a Tuscan specialist Chef – Chef Claudio and various Ingredients such as Italian Cheese, Wines, etc flown in from Tuscany) and promotion of Arts & Culture by Francesca Bellardini, one of the few followers of the historic and hand crafted Gold Leaf Art being showcased to the attendees.
The entire event was spread across a span of 7 days with about 1000 persons (travel stake holders and travelers) participating in the promotions. Road Shows were held for Individual Travel Agents in The Westin Hotel, Goregaon as well as The Trident, Nariman Point while Travel Houses such as Kesari Tours, Cox & Kings, Travel Masters, Thomas Cook witnessed presentations exclusively for their sales personnel.
The Team comprised of Mr. Ivano Fucci representing the Toscana Promotzione and Leonardo Balli, Eleonora Bugetti, Eliza Pozzoli and Leonardo Vangi representing Geo Firias T.O. Florence. The other members who were part of the delegation were Chef Claudio Piantini & Chef Jakopo Tendi, Francesca Bellardini, Elizabetta & Michelle Sarogini.